We have recently been exploring new opportunities for our customers in the utilization of digital menu boards and rear LCD displays for dynamic graphic advertising, replacement of old "lightbox" menu technology, and new capabilities in design appealing to the new generation. For the past few years this technology has had rapid growth in the point of sale industry in order to bring its full functioning abilities to the consumer.
PAR PixelPoint's (www.thepossolution.com/pixelpoint) recent version release (9.0) has given us the capability to provide our customers with fully customizable digital menu boards and rear LCD displays. The menu board technology is a little pricey but nothing beats the value of a rear LCD display, which will cost around $200 for a 10-12in, that can be customized with advertising of new food or retail products, special pricing and on sale items or simply display nutritional facts alongside your order as it's being rung up by the cashier.
I ran into a BusinessWeek article today which highlighted some of what I'm saying. We've been looking for new opportunities to provide a greater ROI for our customers and this is a good sign that the technology is beginning to catch on. Read more HERE
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